The outbreak of the Corona virus and the imposition of social divergences have led to a significant increase in sales of entertainment and video games, in Europe and the United States.
In a report to the French newspaper Le Figaro, writer Coy Witier says that this year of the severe crisis caused by the Corona virus is difficult to find an economic sector that has not been damaged. But video games were the exception, after video game companies posted a sharp rise in the stock market.
The newspaper mentioned that the French company of Ubisoft achieved a rise in its shares reaching 22%, the US Electronic Arts (EA) 30%, and the US ActVision-Blizzard 50%, and the Japanese Nintendo achieved a rise by 50%.
These staggering figures come even though the start of 2020 was not promising for those who are based in these companies, who have not yet expected any growth in profits.
“We were expecting a very difficult year,” said Olivier Garcia, games director at French FNAC. The Playstation 4 and Xbox, though about to be dying, and the sales of the first quarter of 2020 were very poor. But suddenly the virus and the movement restrictions imposed on people came to change everything.”
It also points out that the data collected by the French GDS Institute, which is studying the video game market in Europe, show how this virus was a boon for this sector, as between January 1 and March 15, 2020. Hardware, gaming, and accessory sales were down 15% year on year.
But the situation turned dramatically between March 16 and May 31, during the first period of quarantine, where the market jumped by 51%.
Game sales in its digital version increased by 127% in Europe, with 183% growth in France, 213% in Spain, and 227% growth in Italy.
The writer explains that European families have been working on video games, as they have found themselves locked in the house. Its goal was simply to escape isolation and maintain ties with relatives and friends, even if it were through online gaming.
It adds that the sales of PlayStation 4 were 27% at the beginning of 2020, and suddenly it achieved a 62% jump between last March and May.
Nintendo Switch has doubled its sales in Europe compared to autumn 2019, thanks to the release of “Animal Crossing Est”
The writer points out that this game, which was released late last March, is like its subject of the proper antidote to the atmosphere of tension and fear that prevailed because of the virus outbreak: This game represents a new life on an island where nice animals live. This represents a European scientist to which more than 26 million players traveled worldwide between last March and September, in a record figure.
Animal crossing has been at the forefront of video game sales over the past months, and may become Europe’s 2020 bestseller, surpassing FIFA 21.
A revival in the US market
The writer says that the US video games and entertainment markets have also achieved a big jump, as since the beginning of 2020, the purchase rate accelerated by 22% compared to 2019, which made the companies in this sector achieve a rise in profits of $44.5 billion.
The players’ expenses, which include paying for some accessories and accessories, have witnessed a 21% rise to reach 38 billion dollars, according to the American Institute of Consumer Studies.
The writer points out that this rise in the game sector was not limited to spring, as over the course of 2020 video game companies have achieved remarkable success, after sales of Final Fantasy 7 and Ghost of Tsushima have had 5 million copies in just 5 months.
The last of US 2, the last of which sold 4 million in just 3 days.
The writer pointed out that the previous predictions of video game devices appearing to be excluded now, as these devices kept their technical advantage, and their designers were smart enough to adapt to changing consumer trends.
Now, a new era of services is beginning, based on a unified, comprehensive subscription payment for unlimited features, overcoming the difficulties of the game, and getting the tools that a player needs, all of which will simplify the gaming world.